JMAA architecture has a key interest in the development of Red Deer.  As such the firm has on a number of occasions developed design schemes for the development of the downtown of Red Deer.  One of the development ideas was to focus on Ross Street.  The concept turns Ross Street into a covered but open air pedestrian mall.  This mall is anchored by the historic CPR station and a proposed new art gallery.


 By eliminating traffic through this area the downtown is turned into a fantastic pedestrian space.  Ross Street holds a strong historic context within the city and is home to many brilliant little shops and also includes a yearly festival called Centre Fest.  The covered link is proposed from City Hall Park to where Ross Street terminates at the intersection of the historic Buffalo Hotel and the CPR Train station.  

Traffic would be re-routed around this area to reconnect with the already established major arteries to the north, east, south and west of the downtown.  

A plan such as this would create a safe pedestrian area downtown with the potential for an increase in the density of people within the area culminating in a safer environment for all.  

Suite #2, 5000 - 51 Ave. Red Deer, AB, Canada

Tel 403.346. 4542       Fax 403.347.2015

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